2024 Tech Trends: AI, Cybersecurity, SaaS and Green Tech

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Vaultinum presents the key technology trends for 2024, focusing on AI, cybersecurity, SaaS migration, and Green Tech. This article explores the legal and ethical challenges these evolving technologies present for businesses. 

The pace of technological advancement continues to accelerate, fundamentally transforming business operations and strategies. In 2024, grasping the forefront technology trends becomes crucial, not just for their innovation but also for their associated legal, ethical, and security implications. Key areas like artificial intelligence (AI), cybersecurity, the migration to Software as a Service (SaaS) and Green Tech are major areas of change that are strongly influencing the sector. 

tech trends ai cybersecurity green tech saas
2024 Tech Trends: AI, Cybersecurity, SaaS and Green Tech
Table of contents

The Evolution of Artificial Intelligence

Artificial intelligence continues to advance at an unprecedented rate. Generative AI models, particularly known for their ability to emulate and enhance human processes, are increasingly being integrated into various professional domains. These include areas as diverse as source code development, human resources and marketing. However, the potential of AI also generates significant challenges, especially concerning intellectual property (IP) rights and liability issues. 

Intellectual Property and Artificial Intelligence

Intellectual property emerges as a critical concern in the field of AI. Determining the rightful owner of AI-generated creations presents a complex dilemma: is it the programmer, the entity using the AI or the AI itself? The situation is further complicated as AI systems increasingly generate original content, potentially infringing on existing intellectual property rights and raising the specter of legal disputes. This legal ambiguity underscores the urgent need for clear, robust legislation to safeguard intellectual property while fostering AI innovation. The European AI Act marks a significant step in addressing these challenges, aiming to protect European citizens from potential abuses of AI technology. However, the legislative journey in navigating these uncharted waters is just beginning.

The Question of Liability in Artificial Intelligence

In scenarios where an AI-generated product, service or procedure leads to an incident or security breach, determining liability becomes complex. Is it the responsibility ofthe AI programmer, the user or the tool provider? This ambiguity necessitates that companies establish comprehensive risk management protocols specifically tailored to AI's unique challenges. Vaultinum, staying at the forefront of this field, offers innovative solutions designed to navigate and mitigate these concerns.

Cybersecurity: Key Threats For 2024

In addition to AI, cybersecurity remains a critical trend as we move into 2024. Cyber attacks are rapidly evolving, escalating from mere disruptions to risks against information system stability. A notable example is the significant attack on MOVEit software in May 2023, orchestrated by a Russian group taking advantage of an SQL vulnerability, which led to a massive data breach. This incident underscores the heightened vulnerability of data in an increasingly digital world of interconnected IT systems. 

According to IBM, the average cost of a data breach climbed by 10% to reach 4.24 million USD in 2023. SQL attacks, a favored technique among cybercriminals, highlight the importance of regular audits of IT systems, including source code scans, and reinforced protection of sensitive databases, -- prime targets for hackers. While the advent of AI will enable businesses to protect their data more effectively, it will also enable cybercriminals to develop increasingly sophisticated attacks and evolve more rapidly than ever before. In 2024, it will therefore be essential to keep a very close eye on developments in cyber threats, including the increase in sophisticated phishing attacks, attacks against the Internet of Things (IoT) and evolving ransomware in order to react quickly and adapt its levels of protection. 

Software as a Service (SaaS) continues to grow

The accelerating migration to software as a service (SaaS) represents a major digital transformation. SaaS is changing the way businesses interact with their software and systems, by moving application hosting and management to the cloud. This offers many advantages in terms of cost, efficiency, and flexibility, but it also brings challenges in terms of data security, compliance and managing service level agreements (SLAs). 

Why will Green Tech be essential in 2024?

Businesses are becoming increasingly sensitive to environmental issues, and this trend is being reflected in the field of technology. Green Tech, or green IT, refers to all practices aimed at optimising the consumption of IT resources to minimise their environmental impact. Vaultinum points out that Green IT is set to play an increasingly important role in 2024. Companies will have to take into account not only the energy efficiency of their IT systems, but also environmental aspects when designing, developing and disposing of their IT equipment. 

Regulation, a growing challenge for businesses in 2024

Finally, regulation is another major issue to keep an eye on in 2024. Technologies are evolving at such a pace that regulation often cannot keep up, leading to a gap between technological development and the regulatory texts that are supposed to frame it. Adjusting regulations will be crucial in 2024, particularly in constantly evolving areas such as AI and cybersecurity. More precise and fine-tuned regulations will make it possible to limit the legal risks to which businesses are exposed, while ensuring a balance between innovation and respect for fundamental rights. 

An ever-changing technological landscape

In conclusion, the technological advances for 2024 outline a landscape filled with opportunities but also significant challenges. Businesses will not only have to adopt new technologies such as AI, SaaS and Green IT, but also understand and adapt to the legal, ethical and security implications that these technologies engender. What's more, they will need to remain vigilant in the face of new forms of cyberthreats and regulatory developments. The complexity of this digital ecosystem demands a considered and proactive approach. Anticipation, ongoing training and the implementation of appropriate protection mechanisms will be essential to minimise risks and maximise opportunities. The players who succeed in navigating this constantly changing landscape will be those who manage to reconcile innovation with security, efficiency and respect for the environment. These technology trends for 2024 are already shaping our future and challenging us to rethink the way we approach technology.


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Marine Yborra CMO Vaultinum
Marine YborraMarine is our Marketing Director. She is a branding and brand activation specialist with international experience in BtoB and BtoC.


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